Welcome to Elements of Design, a creative space where visual artistry and literary expression come together to inspire, evoke, and transform. Founded by Swapnil Kumawat and Laleeta Tongo, our work is driven by the belief that design is not just about aesthetics—it’s about emotion, experience, and storytelling.

Who We Are

 At Elements of Design, we curate unique artistic experiences that merge the power of imagery with the depth of storytelling. Every project we undertake is crafted with intention, precision, and a passion for pushing creative boundaries.

Meet the Artists

Laleeta Tongo

Co-owner | Director | Writer | Designer | Expressionist

A passionate storyteller, writer, and designer, Laleeta Tongo transforms ideas into poetic and visual experiences. From scriptwriting to concept development, she leads our Richmond, Virginia studio, bringing narratives to life.

Her debut poetry collection, If He Knew I Was A Writer Too, explores love, identity, and human emotions through deeply personal verses. Her latest book, When I Hear Shakespeare, examines the enduring magic of Shakespeare’s words and their relevance in today’s world. 

Swapnil Kumawat

Co-owner | Director | Filmmaker | Commercial Artist | Visual Storyteller

A commercial artist by profession, Swapnil Kumawat has been writing and directing fiction since 2006. As an independent filmmaker, his expertise spans across miniature design, scriptwriting, direction, and photography. He is passionate about flawless storytelling, ensuring every frame and visual detail serves a deeper narrative.

Swapnil understands the power of visual storytelling—how to use video, miniatures, and cinematic techniques to bring creative visions to life. He currently heads operations at The Big World Studios in Pune, Maharashtra, India, where he oversees conceptualization, scriptwriting, direction, editing, and delivers outstanding, high-quality productions. 

Elements of Design

Here, we delve into the captivating world of design and explore the fundamental aspects that elevate visual creations to new heights. The elements of design are the building blocks that empower designers to craft masterpieces that leave a lasting impact. Let's take a closer look at these crucial elements:

Line

The humble line is the simplest and most essential element of design. It can be straight or curved, thick or thin, vertical or horizontal, and everything in between. Lines can guide the viewer's eye, create a sense of movement, and establish boundaries within a composition.

Color

Color is a potent tool that sets the mood, evokes emotions, and adds vibrancy to any design. Understanding color theory is crucial in selecting harmonious color palettes that resonate with your audience and convey the intended message.

Shape

Shapes are the outlines or forms that make up the visual elements of a design. From geometric to organic, shapes help define objects, establish patterns, and contribute to the overall visual balance.

Space

Space refers to the area within and around the elements in a design. Effective use of positive and negative space can create a sense of openness, balance, and harmony, enhancing the overall composition.

Texture

Texture adds a tactile quality to a visual design, making it more engaging and immersive. It can be actual, as in the case of physical materials, or implied, through the clever use of visual techniques.

Typography

Typography is the art of arranging typefaces to make written language not only readable but visually appealing. The choice of fonts, sizes, and spacing plays a significant role in conveying the tone and message of the design.

Scale

Scale deals with the relative size of elements within a composition. Playing with scale can create visual interest, emphasize certain elements, and establish a hierarchy in the design.

Dominance and Emphasis

Dominance refers to the focal point or the most significant element in a design, while emphasis involves highlighting certain elements to draw the viewer's attention. Proper use of dominance and emphasis ensures that the message is conveyed clearly and effectively.

Words in the Elements of Design

Laleeta's words paint vivid landscapes where the elements of design become living entities, breathing life into her prose. Through her poetic lens, Laleeta unravels the hidden stories and emotions embedded within the elements of design, revealing their profound impact on our lives. With eloquence and grace, Laleeta's words serve as a bridge, connecting the visual realm of design to the depths of our souls, evoking a profound appreciation for the artistry that surrounds us.

Pictures in the Elements of Design

Swapnil's photographs possess an enchanting quality that often leaves viewers spellbound, making them question if what they are seeing is indeed a photograph or a finely crafted painting. The mesmerizing effect of his work is such that viewers are compelled to reach out, almost expecting to touch a canvas, only to discover the astonishing truth that these are not paintings but remarkably detailed photographs.

Fusion: Elements of Design

Swapnil and Laleeta both recognize the influential potential of design and are eager to craft memorable creations. Their team of skilled designers is readily available to breathe life into their concepts, ensuring that every aspect is not only visually stunning but also leaves a lasting impact. Working collaboratively, they produce exquisite designs that captivate and resonate with the audience.

 

Testimonial

Former Exhibitions

“Discover the untold stories that we gathered from closed doors and open windows, and some found hiding in the colored notepad under the fountain pen's shadow.”

Laleeta and Swapnil's ‘Elements of Design’ have showcased their remarkable talent and creative vision in the exhibitions held in India at Raja Ravi Varma Art Gallery, Zapurza etc. These exhibitions demonstrated their dedication to the world of design and their commitment to pushing the boundaries of artistic expression.

In their previous exhibitions, Laleeta and Swapnil have explored a wide range of design elements, from color and form to poetic verse and composition. Each exhibition has been a unique journey into the world of aesthetics, where they have skillfully blended their individual perspectives and talents to create stunning visual experiences.

Their past exhibitions have drawn art enthusiasts and design aficionados from all walks of life. Visitors have been captivated by the innovative and thought-provoking pieces that Laleeta and Swapnil have presented. These exhibitions have not only been a showcase of their artistic prowess but also a platform for meaningful dialogue about the role of words and pictures in our lives.

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